Smart hotel development can be a worthwhile investment for facilities managers seeking to enhance the efficiency of their hotel. Automation and remote sensing improve experiences for both guests and staff. While the benefits are appealing, some challenges come with this new technology. Below are the most common challenges, along with viable solutions, to keep your hotel running efficiently.
1. Insufficient Knowledge and Training
You or your hotel’s staff might not understand smart technology. It is new and still largely unexplored. Additionally, your employees may not be aware of how to use it or the security risks associated with using smart devices. A solution for this is to hold a class led by an IT professional to educate your staff. Send out emails, write newsletters, and distribute pamphlets to ensure every team member receives the appropriate training.
2. Cybersecurity Risks
Smart devices collect a lot more data than traditional hotel operating systems. Large amounts of data are more vulnerable to cyberattacks. To combat this, implement the most up-to-date security protocols available for your specific smart technology. Encrypt data as it flows through the system and only operate devices on a secure network. These methods should limit cybersecurity threats.
3. High Costs
The initial cost for smart technology is often steep. If your hotel is small or already spending a significant amount of money elsewhere, this starting price might seem daunting. However, think of the long-term benefits. Smart technology can greatly enhance efficiency and save money in the long run. If you can invest now, the funds will likely be returned to you through improved efficiency, productivity, and a better guest experience.
4. Challenging Integration
Most hotel systems are older than the technology used in smart devices. Large hotels may have newer systems, but small hotels are more likely to have outdated devices. Your existing technology may struggle to integrate with smart devices. Various hotel data might become construed or duplicated if mishandled during the transition.
There are two solutions to this issue. Hire an IT professional familiar with both your system and the smart one you are buying. Have them set it up for you or at least prepare the data for accurate transfer. Additionally, consider purchasing technology that integrates seamlessly with your existing system. There are numerous devices available and many in development, so be sure to conduct thorough research.
5. Ever-Evolving Advancements
Technology is constantly evolving and improving. The issue is that facilities managers might buy technology right before a better device is released. In fact, 42% of business leaders cite inadequate technology as a major risk management challenge. Install updates regularly or automate the process to ensure you never miss an advancement. Ensure the technology you purchase aligns with existing pain points in your hotel. This will ensure it has greater longevity and offers long-term value, even as new advancements are made.
6. Overdependence on Technology
Smart technology makes running a hotel easier. However, your staff may become so reliant on the devices that the moment a bug appears, all operations come to a halt. You could function without it before, but overdependence can ruin those skills. Ensure you integrate an equal amount of human and machine capabilities into your operations to prevent this. Staff should still receive training in manual tasks, even if smart technology automates them.
7. Poor Guest Experience
Implementing new technology is hard. There will likely be some slow starts and bug fixes at the beginning. This can hinder the guest experience if they are waiting in long lines or if advertised services are not working. Proper training and integration can help minimize these issues. Still, be transparent with customers about using new technology and ask for their patience as your staff learns how to operate it.
8. Compliance with Regulations
There are regulations in place for different regions regarding the proper use of smart technology and large-scale data management. Since devices are constantly evolving, regulations may overlap or conflict with existing machines. When purchasing new smart devices, ensure they comply with all relevant rules and regulations to avoid fines or audits.
9. Complex Implementation
Because smart technology can be complex and overwhelming at times, staff may not be motivated to use it. They may be unfamiliar with the technology or fearful of what new systems mean for their roles. Some people also get stuck in their ways and are resistant to change. However, you make a significant investment in this technology, so your employees should utilize it. Encourage them by emphasizing how the devices will make their job easier. If they understand the benefits, they will be more likely to use it.
Smart Technology to Consider Purchasing
Various types of technology make hotel management easier. Artificial intelligence concierges handle bookings, room service orders, and assist tourists. You can automate lighting to conserve energy when a room is unoccupied.
Some devices can provide data on guests’ preferences to tailor facilities and amenities to best suit their needs. Internet of Things (IoT) devices, such as sensors, can detect room temperatures and send signals to adjust them for maximum comfort. They can also lock doors, monitor water usage, and even connect to coffee makers via an application.
Embracing the Smart Hotel Revolution
Smart hotel development is a worthwhile investment that streamlines operations and enhances the customer experience. While it presents unique challenges, there are solutions to help you maximize the benefits. By proactively addressing potential hurdles, like staff training, cybersecurity, and system integration, you can pave the way for a successful launch. Embracing this technology will lead to greater operational efficiency and create a more personalized and memorable stay for your guests, ensuring your hotel thrives in the digital age.
Zac Amos covers smart homes, cybersecurity, and other trending tech topics and is the features editor at ReHack. For more of his work, follow him on X or LinkedIn.